Here’s the story of the Road Trip That Launched the Dust Wand!
In 1969, when most eight-year-old boys were spending their summer doing cannonballs at the local swimming pool or swinging a baseball bat, Myron Schultz was learning entrepreneurial lessons from his father, Albert. They were life-long lessons, as it turns out.
On a warm summer morning, his father loaded up the family’s blue Chrysler 300 with Dust Wand® product samples, appointed Myron and his brother navigators, and set off on a 4,000 mile “cold-calling” journey across the Great Lakes states.
That summer Myron watched his father perform countless product demos and observed how business partnerships are forged in the board room and during business dinners. He also experienced the exhilaration and satisfaction of sales success.
The first Dust Wand, created by Albert Schultz, was based on the memory of watching his grandmother clean furniture by wrapping lambswool around her fingers.
Albert was committed to the belief that the Dust Wand® was the most effective product for regular dusting jobs, and the jan/san market was ready for it. Myron witnessed his father tirelessly knocking on doors, demonstrating the new product, and creating the demand for what would become an industry essential.
After returning to Winnipeg, Albert continued his marketing with a letter writing campaign (there was no fax, e-mail, or texting!) that led to his business relationship with industry influencers Irv Goldstein and Mark Reimers, as well as a network of enthusiastic reps including sales veterans Walt Kolterman and Jim Hankenson.
Lambswool dusters are nature’s way to effectively remove dust, as the finely crimped wool fibers are infused by Mother Nature with just the right amount of lanolin and static electricity to attract and firmly hold dust until spun free. Unlike disposable dusting rags that end up in landfills, Dust Wand lambswool dusters can be washed and re-used over and over again.
Myron Schultz grew up to become the President of Lambskin Specialties. You can call him at 800-665-0202, or e-mail him at myron@lambskin.com.